Your privacy matters to us. This policy explains exactly what data we collect, why we collect it, and how you can control it. We do not sell your personal data.
Section 01
Information We Collect
Traffick Spy ("we", "us", or "our") collects information in several ways when you visit our website (traffickspy.com), interact with our services, or communicate with our team. The categories of personal information we may collect include:
Information You Provide Directly
- Contact Information: When you fill out our contact forms, request a consultation, or subscribe to our newsletter, we collect your name, email address, phone number, company name, and any other details you choose to provide.
- Account & Registration Data: If you register for access to our client portal or marketing intelligence tools, we collect login credentials, billing information, and profile details.
- Communications: Records of your correspondence with us, including emails, form submissions, support tickets, and call notes.
- Business Information: Details about your business, marketing budgets, advertising goals, and campaign requirements shared during onboarding or strategy consultations.
Information Collected Automatically
- Log & Device Data: IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and clickstream data.
- Cookie & Tracking Data: Data collected via cookies, web beacons, pixels, and similar tracking technologies as described in Section 3.
- Analytics Data: Aggregated usage statistics gathered through analytics platforms to help us understand how visitors interact with our site.
Information From Third Parties
We may receive information about you from advertising platforms (such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager) when you interact with our advertisements, from our technology partners for attribution and fraud prevention purposes, and from publicly available sources such as professional networking sites when conducting business development research.
Section 02
How We Use Your Information
We use the personal information we collect for legitimate business purposes, including:
- Service Delivery: To provide, operate, and improve our performance marketing, lead generation, and paid advertising services as contracted.
- Client Communication: To respond to enquiries, send strategy reports, share campaign results, and provide support.
- Marketing & Outreach: To send you newsletters, industry insights, promotional content, and service updates where you have opted in or where we have a legitimate interest.
- Campaign Optimisation: To analyse performance data, identify conversion opportunities, and improve ad targeting strategies on behalf of our clients.
- Legal & Compliance: To comply with applicable laws, respond to legal requests, enforce our agreements, and protect our legal rights.
- Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, spam, abuse, and other harmful activity.
- Product Development: To understand how our tools and services are used so we can improve features and develop new offerings.
We process your data on the legal bases of: (a) contractual necessity, (b) your consent where applicable, (c) our legitimate business interests, and (d) compliance with legal obligations.
Section 03
Cookies & Tracking Technologies
Like most websites, Traffick Spy uses cookies and similar tracking technologies to enhance your experience, measure performance, and deliver relevant advertising. Here is how we use them:
Types of Cookies We Use
- Strictly Necessary Cookies: Essential for the operation of our website. These include session cookies that keep you logged in and security cookies that prevent cross-site request forgery. These cannot be disabled.
- Performance & Analytics Cookies: Collect anonymous data about how visitors use our site (pages visited, bounce rates, traffic sources) via tools such as Google Analytics 4. This helps us improve site performance and user experience.
- Functional Cookies: Remember your preferences, such as language settings, region selection, and form auto-fill data, to provide a more personalised experience.
- Advertising & Targeting Cookies: Used to build profiles based on your browsing behaviour and deliver relevant advertisements on third-party platforms. These include Google Ads conversion pixels, Meta Pixel, LinkedIn Insight Tag, and retargeting scripts.
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or set preferences for specific sites. Please note that disabling certain cookies may impact the functionality of our website. You may also opt out of interest-based advertising through the Network Advertising Initiative (NAI) at optout.networkadvertising.org.
Section 04
Third-Party Sharing
We do not sell, rent, or trade your personal information. However, we may share your data with trusted third parties in the following circumstances:
- Service Providers: We work with third-party vendors who assist in operating our business, including cloud hosting providers, CRM platforms, email delivery services, payment processors, and analytics tools. These parties are contractually obligated to keep your data confidential and use it only for the purposes we specify.
- Advertising Platforms: When managing campaigns on your behalf, we interact with platforms including Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic ad networks. Data shared with these platforms is governed by their respective privacy policies.
- Legal Authorities: We may disclose information if required to do so by law, subpoena, court order, or other governmental or legal request, or when we believe in good faith that disclosure is necessary to protect our rights or the safety of others.
- Business Transfers: In the event of a merger, acquisition, sale of assets, or corporate restructuring, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change.
- With Your Consent: We may share your information with third parties when you give us explicit permission to do so.
Section 05
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Client & Contract Data: Retained for the duration of the client relationship plus seven (7) years thereafter for accounting and legal compliance purposes.
- Marketing & Lead Data: Retained for up to three (3) years from the date of last interaction, or until you withdraw consent.
- Website Analytics: Aggregated and anonymised after fourteen (14) months in line with Google Analytics default data retention settings.
- Communications: Email correspondence and support records are retained for up to five (5) years.
- Financial Records: Transaction and billing data is retained for a minimum of seven (7) years to comply with tax and financial regulations.
When your data is no longer required, we securely delete or anonymise it in accordance with our data disposal procedures.
Section 06
Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal information:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may ask us to correct any inaccurate or incomplete personal information.
- Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal data, subject to certain legal exceptions.
- Right to Restrict Processing: You may ask us to limit how we use your data in certain circumstances.
- Right to Data Portability: You may request a machine-readable copy of the data you have provided to us.
- Right to Object: You may object to our processing of your data where we rely on legitimate interests as the legal basis.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
- California Residents (CCPA): California residents have additional rights under the California Consumer Privacy Act, including the right to know, delete, and opt-out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, please contact us at privacy@traffickspy.com. We will respond within 30 days of receiving your request.
Section 07
Children's Privacy
Our services are intended for business professionals and are not directed at individuals under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take immediate steps to delete that information from our records.
If you believe a child under 16 has provided us with personal information, please contact us immediately at hello@traffickspy.com and we will take prompt action.
Section 08
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:
- Posting the updated policy on this page with a revised "Last Updated" date
- Sending an email notification to registered users and active clients
- Displaying a prominent notice on our website homepage for 30 days following any material change
We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website or services after the effective date of an updated policy constitutes your acceptance of the revised terms, to the extent permitted by applicable law.
Section 09
Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please reach out to us through any of the following channels:
- Privacy Email: privacy@traffickspy.com
- General Enquiries: hello@traffickspy.com
- Phone: +1 (800) TRAFFICK (Mon–Fri, 9AM–6PM EST)
- Website: www.traffickspy.com/contact
We are committed to working with you to resolve any privacy concerns in a fair and timely manner. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.